Nowadays there are a lot of SEO companies are available in the market. So people get confused to select the right company. Sometimes customer wrongly has chosen the Search engine optimization company due to greediness. Some SEO company in the market are making their fake promises to the customers.
The customer also has a greedy to get higher rank in the search engine within the short period. So companies utilize that opportunity and doing some unethical way to rank the customer sites.
Instead of all those negative ideas, customer needs to choose the best seo company in bangalore to taking care of all those road blocks. Here is the idea about some techniques to know which one is good and bad.
Black Hat SEO - is the technique to rank quickly for the website in the search engines. This is an unethical process. This process contains the negative form to press, negative campaign, and the negative link building methods.
It has hidden keywords on the web page it leads to the spam, and more keyword stuffing is doing in this technique. All the above process is purely against the Google guidelines. So soon or later Google will penalize the website or banned from the search engine visibility. It is the great loss for the site owner.
White Hat SEO - is the method to rank the website in the search engines with obey the Google guidelines and follow all the terms and conditions. All the approaches in the White hat SEO are in an ethical way.
It will create the better link building and create a separate demographic if any needed. It is entirely opposite to the black hat SEO. It is pretty much clean in the SEO.
Gray Hat SEO - is the combination of both black and white hat SEO. Gray hat SEO will be defined with the tactics and techniques. I recommend you to use the white hat SEO techniques in gray hat SEO for better results.